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Reading ( RED-ing) is a town in Berkshire, England. Most of its built-up area lies within the Borough of Reading, although some outer suburbs are parts of neighbouring unitary authority areas. Located in the Thames Valley at the confluence of the rivers Thames and Kennet, Reading is 40 miles (64 km) east of Swindon, 25 miles (40 km) south of Oxford, 40 miles (64 km) west of London and 16 miles (26 km) north of Basingstoke. Reading is a major commercial centre, especially for information technology and insurance. It is also a regional retail centre, serving a large area of the Thames Valley with its shopping centres, including the Oracle, the Broad Street Mall, and the pedestrianised area around Broad Street.